On September 20th, Jiawo shares (32.860, -0.74, -2.20%) strategic investment National Star Food Press Conference was held in Beijing. On the occasion of the release of this strategic cooperation, Jiawo shares publicly released its industrial layout ideas and development strategies in the seafood industry for the first time, and strived to create a new model of “global resources + Chinese consumption”.

Chen Shaopeng, chairman of Jiawo Group, the controlling shareholder of Jiawo, said that the global upgrade of food consumption in China is a rare historical opportunity. Behind the consumption upgrade must be accompanied by industrial upgrading. Only by the advanced production mode on the supply side, which drives the industrial upgrading, the consumption upgrade can become practical, and consumers can benefit. The enterprises in the industrial chain can obtain commercial benefits in the upgrade. . As the investment platform of Legend Holdings' modern agricultural food industry, Jiawo Group has been aiming at the historical opportunity of China's food consumption upgrade to promote industrial upgrading.

According to reports, at present, Jiawo Group has established a leading global industrial platform in the fields of beverages, fruits, animal protein and branded packaging food. Jiawo's strategic investment in Guoxing Food is not only the change of the asset quality of listed companies from virtual to real, but also means that Jiawo's resource control capability in the high-protein food industry chain is further enhanced. Jiawo Group “Global Resources + China” The new model of consumption will continue to help listed companies achieve improved supply of quality products.

Tang Jie, chairman of Jiawo Co., said that the consumption upgrade in mainland China is leading the seafood industry into a golden age. According to the World Bank's grading of the national economy, the per capita GDP is 4126-12735 US dollars for the middle-income countries, and the consumption upgrade will be triggered in this period. In 2016, the GDP per capita in China reached 54,000 yuan, which means China. The period of human consumption change has arrived.

It is understood that the most direct manifestation of consumption upgrading in the food field is that consumers attach great importance to food safety, product quality and health. High-protein and low-fat foods have become a new trend in Chinese food consumption. Aquatic products are not only the largest animal protein market in China. In recent years, with the adjustment of consumption structure, it has shown a trend of rising prices and prices. In particular, imported seafood has shown explosive growth, and North American seafood has grown in exports over the past 12 years. In 2016, domestic imports of times and silver carp were 13 times that of 2010, and salmon imports exceeded 100,000 tons. China is developing into the largest importer and consumer of cooked frozen sweet shrimp. Compared with the huge consumption of Chinese seafood, the seafood industry in Mainland China still has industry pain points and realistic constraints, such as scattered industry, narrow channels, product recognition and low brand professionalism.

Tang Jie said that the strategic investment of Guoxing Food is the first step for Jiawo to build a high-end animal protein industry platform. After Jiawo's strategic investment in Guoxing Food, it will be in the four major fields of model replication, channel deepening, logistics network and stable export. Power, to achieve a high degree of integration of funds, resources, assets, in the future, Jiawo shares will also purchase and build in the upstream of scarce biological resources and downstream specialized large-scale platform enterprises, to achieve leap-forward development, and strive to be good soon Wowo has developed into a world-class enterprise with sustainable growth potential in the domestic and overseas seafood sector.

Zhang Zhigang, vice chairman of Guoxing Food, said that Guoxing Food is a well-known importer of seafood in China. It is the main core category of Arctic sweet shrimp and squid. It is the largest importer of Arctic shrimp in China and is the leading squid processing in China. Exporters; "Haibu" brand imported seafood products cover retail supermarkets, fresh e-commerce, seafood specialty stores, seafood wholesale markets, chain catering, seafood processing and manufacturing enterprises, etc. In the past three years, the company has developed steadily and rapidly. The popularity of the foreign seafood industry continues to increase. The strategic cooperation with Jiawo Co., Ltd., the two sides have a common vision in the field of aquatic products, I believe that Guoxing can rely on the resource integration ability of the domestic and overseas seafood industry chain of Jiawo Co. and the branding ability of Lenovo brand. The two sides will strengthen and unite and complement each other. We will build Guoxing Food into an excellent mid-to-high-end seafood industry chain integrated service provider to achieve rapid and steady growth in revenue and profit.