According to the 2015 CHFS survey data, the number of middle class in China has reached 204 million. The total amount of wealth it has reached has reached 28.3 trillion, ranking first in the world. The middle-to-high income group represented by the middle class has higher appeals in terms of dietary consumption, and the proportion of consumption of aquatic products continues to increase. From the perspective of the consumption structure of urban residents, the proportion of meat and meat consumption such as pork-based beef and mutton has dropped from over 60% to less than 50% in the past, while the proportion of aquatic products consumption has increased from 23% in the past to around 30%.

The Food and Agriculture Association of the United Nations predicts that the global demand for aquatic products will shift to Asia. The total consumption of shrimp in China will continue to increase. China will be the largest aquatic product market in the next decade. In 2023, China's overall aquatic consumption demand will be close to 70 million tons.

How to seize the opportunities and sail the blue ocean market has become the subject of the entire industry.

Industry pioneer, aquaculture factory

In a wide variety of aquatic markets, the shrimp industry is attracting attention due to its continued rapid growth and uneven market supply and demand. From 2005 to 2015, domestic shrimp consumption increased by 123%, and China has become the world's largest consumer of shrimp. However, due to the deterioration of the climatic environment, water pollution, reduced aquaculture area, and increased shrimp disease, the difficulty of breeding is increasing, and domestic shrimp supply is in short supply, mainly relying on imports to make up for the demand gap.

The reason is that in the rapid development of the shrimp market, the domestic breeding sector is still dominated by the non-compact “company + farmer” model. Under the model of “separate retailers”, there are not only problems of uneven quality and banned veterinary drugs, but also the low quality of the practitioners, neither the motivation nor the ability to improve the farming environment in accordance with the food safety standards, and actively apply new technologies.

The huge market potential is in stark contrast to the traditional breeding success rate that does not match it. The transition is imperative and will enter a more rational stage of development. Shrimp farming practitioners are actively exploring new farming models.

As a benchmark enterprise in the domestic fisheries industry, Guolian Aquatic Products adheres to the original intention of providing healthy marine foods and dares to be the first to achieve the eco-factory farming model in the industry.

Based on the domestic and international prawn industrialized recirculating aquaculture system and the factory farming technology model, Guolian Aquatic Products has established a closed shrimp industrialization demonstration base, from seedling basic nutrition and bio-safety, feed nutrition to aquaculture. Technical and physical technology applications to achieve full controllable.

According to Guolian Aquaculture Technical Director, closed-type factory-circulating water shrimp culture has the characteristics of high yield, high quality, environmental protection, safety and annual balanced production. The output is about 6 times that of the traditional farming mode, and can effectively avoid the traditional shrimp mode belt. The shrimp disease and water body cross-infection will reduce the adverse effects of natural weather changes and weather disasters on culture.

At present, the company's factory breeding base has been put into production and is progressing smoothly. At the moment when shrimp disease is raging, the whole process of controlled closed-type factory-circulating water shrimp farming mode is an inevitable choice for food safety and pollution-free standards.

The industry chain is up and down, and the performance is excellent.

In 2016, according to the third quarter report of Guolian Aquatic Products, from the beginning of the year to the end of the reporting period, the company realized operating income of 1.853 billion yuan, an increase of 30.48% over the same period; realized operating profit of 61.519 million yuan, an increase of 3,148.14% over the same period.

Excellent performance not only benefits from market and policy dividends, but also the company's years of hard work in the industry, and the crystallization of corporate innovation and pioneering spirit.

The company continued to promote the “resource + market + technology” strategy, continuously integrates global high-quality seafood resources, optimizes market structure and product structure, continuously increases product research and development and innovation, and gradually realizes the transformation from producer to brand. The growth from primary growth to endogenous growth and extension of expansion.

At present, the company has built a complete industrial chain integrating seedling, feed, breeding, processing and sales. The whole industrial chain development model enables the company to have the world's leading aquatic product quality and safety management capabilities. The products are sold at home and abroad, not only perennial It holds the US FDA's exempt green card and is one of the only BAP four-star certified aquatic products suppliers in the country that are the most authoritative ACC in the aquaculture industry.