Following the fourth meeting between Ma Yun and Norwegian Prime Minister Erna Solberg in early April, Tmall announced the launch of the Norwegian station, which brings together the world's origins. The two sides will continue to deepen cooperation based on the convergence series to introduce more Norwegian seafood products and SMEs into the Chinese market. .

    Norwegian Minister of Fisheries Mr. Per Sandberg, Norwegian Ambassador Svein Saether, Alibaba Group Vice President Huang Mingwei, Tmall Freshman General Min Qing attended the Norwegian gift box handover ceremony, and the Minister of Fisheries handed the Norwegian gift box to Tmall. And mentioned that Tmall has become the preferred platform for Norwegian SMEs to enter the Chinese market.

    The Norwegian seafood gift box for Tmall includes four kinds of seafood products such as spring fish, mackerel, red fish and real squid, supplemented by other Norwegian branded products (Orkla cod liver oil), through a series of trials such as offline. The Norwegian deep-sea fishing live broadcast and other offline and online interactions to deliver quality products to the Chinese consumers in the pure source of Norway.

    According to statistics, Norway's high-quality salmon exports account for half of the world's total. In 2016, the share of the Chinese market is only 5%. The Norwegian Seafood Bureau hopes that with the normalization of Sino-Norwegian relations, this ratio will increase in 2017 through cooperation with Tmall. Up to 65%. The Tmall Fresh Team is actively promoting the import of salmon with relevant government departments, and let Norwegian salmon reach the consumer's table through the Tmall platform as soon as possible.

    Norway is not the first stop to bring together the pure origin of the world.

    On April 26, New Zealand, the Pure Origins Program, was launched. Three representative fresh fruits with "New Zealand Taste" selection: Jia Pei kiwi fruit grown in fertile volcanic ash soil, PiqaBoo red pear in 360° sunshine, and New Zealand Queen Apple irrigated by pure water source are loved by consumers, only open After selling for 5 minutes, the 10,000-pound Jiapei kiwifruit was snapped up by enthusiastic Chinese consumers.

    Speaking of cooperation with New Zealand, in April last year, Alibaba Group and the New Zealand Trade Development Council (NZTE) signed a memorandum of cooperation to provide a platform for New Zealand companies wishing to enter the Chinese consumer market through Alibaba.

    The Norwegian station is only the second station of the top ten pure origins. The follow-up will also bring together the world's most advanced fresh food such as fresh meat from Greenland to the consumer table. In order to ensure that the freshest quality reaches the consumers with the highest quality, Tmall Fresh has been linked to rookie and social logistics power, and can now reach 24 hours in more than 700 districts and counties across the country. And launched on-site unpacking inspection, "bad single package return" and other worry-free purchase services.

    The data shows that the current market size of China's fresh food is close to 1 trillion yuan, and the penetration rate of e-commerce is less than 3%, but it is growing at a rate of more than 50% per year. It is expected to break 100 billion yuan in 2018 and become the industry's attention. The new blue ocean, while the Analysys International report shows that Tmall Fresh has accounted for 83% of the domestic fresh e-commerce market and is the largest in the field of fresh e-commerce. In recent years, Tmall Fresh is also increasing the proportion of imported fresh food and continuously consolidating its position as the market share. It is reported that in 2016, Tmall's global top quality fresh goods have exceeded 125,000, covering more than 140 countries and regions around the world.