The leader of the fresh aquatic products industry. The first president of the Fresh Aquatic Products Committee of the National Federation of Industry and Commerce, and the Chairman and CEO of Guangdong Chaohui Aquatic Products Distribution Co., Ltd. Wu Yuanchao

Since the 1990s, he began to make seafood water. He opened the stalls in the First Road, Haiyin Bridge and Huangsha Market. Wu Yuanchao told the media that his accumulated experience and experience in the past 20 years have made him think a lot in recent years: I have been a self-employed person for decades. I feel that this industry has reached the bottleneck of development. The market is dominated by individual stalls, and the operation is lacking in honesty, many short-selling and short-selling behaviors, and the development of fresh aquatic products in the seafood industry. For so many years, Guangdong is a big province of aquatic products. There is still no good brand. Many people are doing business with the mentality of doing business. Today, earning a little money will not be done tomorrow, and there is no reason for the industry. Some industries only deal with brands, such as Some companies in Zhanjiang have no fresh brands."

Compared with other industries, most of the fisheries industry and seafood industry are driven by the wholesale market to drive product distribution and customer flow, relying heavily on the operating mode of the stalls, which are mainly based on sales, and the information asymmetry between the producers of the origin and the dealers in the circulation market. The intermediate link labor, capital and other resources are very serious, and various negative news such as “unscrupulous traders” and “dropped seafood” in the background of the aquatic product wholesale market have occurred.

On the other hand, the establishment and improvement of the brand requires long-term accumulation and capital investment. For the backward aquatic industry, although there have been a large number of cross-border in recent years, and to a certain extent, the industry is moving towards branding, but there are There are still not many companies and individuals with brand awareness.

"You ask me why I want to do Chaohui aquatic products? First, many traditional wholesalers are not operating in good faith; second, the channel, the catering industry is difficult to purchase, the product is depleted, the product lacks safety guarantee, and the comprehensive procurement cost is high; The rigid demand in the market is increasing. The catering enterprises, chain stores, institutional canteens, large-scale communities and individual salespeople all have rigid procurement needs. The fourth is due to the old concept of traditional operators, the backward business model and the threshold of many technologies. There are basically no enterprises in the country that can achieve full range of distribution.” For these reasons, Wu Yuanchao founded Chaohui Aquatic Products in May 2014. He said to the seafood guide that Chaohui Aquatic Products is a breakthrough in the business management model based on sales. Unnecessary intermediate circulation links and distribution channels to minimize the loss rate, operating costs and operating hours of fresh aquatic products. Reduce intermediate links, resist unspoken rules, choose like-minded customers to buy fresh aquatic products, and then sell them. If you follow previous experience, it is not difficult for Wu Yuanchao, who has been in business for more than 20 years. However, this time seems to be somewhat different. The seemingly calm traditional catering procurement channel hides many people's feelings and interests. Wu Yuanchao revealed to the seafood guide that a large local catering company in Guangdong directly requested to ask for rebates and rebates. Strict words refused.

“Traditional channel providers are mixed with some unclear reasons, such as price and relationship. Connecting with some hotels, even if the products are good, you can go to the chairman and go to the buyer. They have their own interest chain. You When they enter, they have no interest. We originally wanted to get rid of the middle link. If we continue to do so, we will go back (development), so we now choose customers to choose like-minded customers, and we can’t meet our requirements. No cooperation." Wu Yuanchao said that at least at this point, the tides must be strong.

The strength at the moment is not a bad thing for Chaohui aquatic products. Wu Yuanchao introduced to the seafood guide. It has only been established for 2 years since the establishment of Chaohui Aquatic Products. It has accumulated a number of stable and high-quality customers, including Jinghua Hotel, Clifford Group, Peninsula Hotel, Harbour City, and National Feast. "We are now competing for good products and sub-products. There is not much profit. We have some pressure to connect with traditional channels. But now we are slowly opening up, and customers are very recognized by us. In fact, customers are not the cheapest. Products, they need the most suitable products." Wu Yuanchao laughed.

According to Wu Yuanchao, the media revealed that Chaohui Aquatic Products may extend to aquatic products, B2C, O2O and other directions in the relatively successful B2B mode. “The online is still exploring. After so many years of internal cultivation, we want to do O2O town thousand stores and offline B2C experience stores, and adopt regional cooperation with the offline stores. At the same time, we also have dozens of micro-business groups. We have already started online in Zhaoqing, not only online, but also offline retail."

"We just want to build a good brand, do catering supply, do distribution, connect upstream and downstream, attach some information services such as quotations, products, etc. Our aim is to do professional things at low prices and low profits."

Mr. Wu Yuanchao has been focusing on fresh aquatic products for more than 20 years. He has rich market experience and a keen strategic vision. He has continuous successful experience in the production and operation of the whole series of fresh aquatic products, aquatic product properties, holding technology and aquatic product transportation mode. He has contributed to China's fresh aquatic products industry and has been fully recognized by the National Federation of Industry and Commerce, the relevant leaders of the provincial and municipal marine and fisheries departments, and is currently one of the leading figures in the field of fresh aquatic products in the country!

Mr. Wu Yuanchao's lifelong wish is to let more high-quality, safe and healthy fresh aquatic products enter thousands of households!

Main achievement

On May 26, 2014, Mr. Wu Yuanchao founded Guangdong Chaohui Aquatic Products Distribution Co., Ltd., which is the first one-stop, full-series distribution enterprise of fresh aquatic products in China. With a total investment of several hundred million yuan and an area of 8,000 mu, it is the largest aquatic product distribution company in China today. The Chaohui Aquatic Team is a special team of technicians with many years of experience in aquatic products and expertise, as well as a technical team with many years of experience and expertise in the Internet. The current operating sources are produced from non-polluted sea areas or in line with national safe production standards breeding bases, with a wide variety and a wide variety.

On June 12, 2016, approved by the National Federation of Industry and Commerce, Mr. Wu Yuanchao was appointed as the first president of the Fresh Aquatic Products Committee of the National Federation of Industry and Commerce Aquatic Industry Chamber of Commerce, and Guangdong Chaohui Aquatic Products Distribution Co., Ltd. became the president unit.

On December 9, 2016, the National Federation of Industry and Commerce Aquatic Industry Chamber of Commerce Fresh Aquatic Products Professional Committee was established in Foshan, Guangdong. Tian Quanhai, President of the National Federation of Industry and Commerce Water Industry Chamber of Commerce, Yin Qizhong, Honorary President, Leader of the Guangdong Ocean and Fisheries Department, He Qiurong, Deputy Director of the Agricultural Products Market Supervision Department of the Guangdong Food and Drug Administration, Mr. Qi Feng, Chairman of the Asia Pacific Hotel Association, CCTV Mr. Johnson, the famous Chinese foodie on the tip of the tongue, Guangdong Aquatic Products Circulation and Processing Association, Guangdong Aquatic Chamber of Commerce, provincial and municipal agricultural bureau leaders, leaders and representatives of many chambers of commerce and associations in various provinces and cities, representatives of aquatic enterprises and catering industry, Invited guests, the news gathered a total of more than 1,200 people to celebrate the establishment of the Fresh Aquatic Professional Committee.

On December 15, 2016, Mr. Wu Yuanchao prepared Chaozhou Aquatic Products to become a listed company, which provided financial support for the company's accelerated development and expansion. The company integrated more resources through the capital market, introduced talents through listing, standardized operations, management level, etc. The aspect has been greatly improved.