China's largest aquaculture company spent 178 million yuan to build a fish farm in Taishan, what kind of subversion to the industry?
2017.01.18
1013
Recently, it is reported that on August 25, 2016, Tongwei Shrimp Specials Zhuhai Haishu Aquatic Feed Co., Ltd. and Taishan Municipal Government are signing the “Yuguang Integrated” investment agreement. Tongwei “Yueguang One” Wencun Project is officially start operation. The project is committed to building Guangdong's first “underwater fish farming, water power generation” fishing light integrated demonstration base in Wencun Town, Taishan City. It covers an area of more than 800 acres, with a total investment of 178 million yuan, and the installed capacity of photovoltaic power is 25MW. The total amount is 713.92 million kWh, and the average annual on-grid electricity is 28.56 million kWh.
On-water power generation and underwater fish farming, both benefits are equal, and the output efficiency of fish ponds is greatly increased. Tongwei disruptively integrates the two industries and will create a new pattern in the agriculture and animal husbandry industry. The "fishing and light integration" model, also with its original exploration, won the "China Business Model Innovation" award in the 2016 China Water Industry Billboard.
Then, what is the subversive impact of the establishment of the first “Yueguang Integrated” demonstration base in Guangdong to the aquaculture industry in Guangdong?
The water-based power generation and underwater fish farming are the eight words that summarize the Tongwei fishing and light integration strategy. In fact, as Tongwei, a traditional domestic aquatic feed leader, this is not only the future business model and strategic goal, but also its original exploration of traditional Chinese agriculture and animal husbandry, aquaculture and photovoltaic power generation. The two high-efficiency combinations of environmentally-friendly industries that are in line with the future sustainable development are worthy of a green revolution.
Original new development model of aquaculture
The annual production of aquaculture in China exceeds 60% of the world's total, but it is still dominated by retail investors. The overall cultural level of the practitioners is relatively low, the productivity level is relatively backward, and the unit water surface benefits are poor. At the same time, many problems such as disordered industry, market chaos, and spread of breeding diseases have emerged, resulting in farmers' profitability, food safety and environmental protection accidents. The entire industry is facing a severe test.
Where will the future aquaculture industry go? This is a question that every practitioner is thinking about. The scale, intensification and facilities are the big answer. In practice, they are subject to many reasons such as land, personnel, technology level and market competition. Many large-scale farms and aquaculture companies have limited profitability and insufficient development momentum. The more realistic problem is that in the past 2-3 years, many cultured species have fallen into the predicament of long-term low prices. At the same time, the pressure on food safety and environmental protection issues is increasing. China has excellent farming techniques, but the entire business model, especially in decentralized operations. The mode of production of the Lord has gradually fallen behind in the era of rapid development.
In the fish-light integrated mode, in the centralized contiguous water surface resources (usually above 600 mu), the photovoltaic power generation equipment enters the fish pond after unified construction, and Tongwei provides high-quality seedlings, feed, and animal protection products, and Corresponding breeding equipment, 365 farming mode and other technologies to achieve the purpose of reducing farming costs and improving farming efficiency.
As far as the aquaculture industry is concerned, the high cost of aquaculture is one of the biggest pain points. After the farmers enter the project of fishing and light integration, the rent can be reduced by 60% or more, and then the quality seedlings, feed and animal protection products are obtained. Together with the 365 farming model to achieve efficient production, it is a powerful means to solve the current predicament.
One of the important characteristics of aquaculture to advanced level is the facility of aquaculture. However, due to the limited financial strength of the farmers, or the lack of corresponding knowledge reserves, it is impossible to rely on individuals, and the integrated mode of fishing and light can be effectively solved. It is worth noting that in the past two years of promotion practice, a large number of cases in the country have proved the practicality and high efficiency of Tongwei 365 farming technology. For example, balanced aeration technology can reduce the feed coefficient by 0.1-0.2, and the partition feeding technology can improve the mixing. Raising fish is about 10%. Undoubtedly, the integration of fishing and light will solve the problem of difficult construction of breeding facilities and difficult promotion of breeding technology from the root cause, and promote aquaculture from a low efficiency in the cycle to a higher level.
Create a differentiated competitive advantage
The agriculture and animal husbandry industry represented by feed is the dominant area of Tongwei's tradition. Tongwei can also be said to be one of the most challenged and competitive in all aspects of aquatic feed enterprises.
"The leading enterprises are the most easily confused, and it is easy to get lost because you can't see the goal of catching up, and you will become the target of everyone's pursuit." Tong Yujiao, president of Tongwei Group, once said this. This may be regarded as one of the motivations for Tongwei to build a fishing light, and for this original strategy, in the agriculture and animal husbandry industry for more than 30 years and in the new energy industry for nearly 10 years of Tongwei, has the best natural advantage. .
In recent years, under the general situation of overcapacity, feed competition has entered a stage of white-hot, but the overall trend has been very clear: the competition of feed enterprises will evolve in an all-round way. The core is the competition of enterprise platforms and system capabilities. In the final analysis, business models Construction. To create a business model, that is, to build a differentiated competitive advantage, this is also the strategy adopted by current feed enterprises, especially large feed enterprises, such as Haida's service marketing, Hengxing's aquatic product processing industry chain, and Dabei Nong's wealth community. and many more. In the past few years, Tongwei has been committed to building differentiated advantages in aquaculture, including 365 farming mode, tilapia streptococcosis prevention and control technology, etc., and fishing and light integration will create huge differences that cannot be replicated at the enterprise level. Advantages.
Liu Hanyuan, Chairman of the Board of Directors of Tongwei Co., Ltd. once suggested that in the specific implementation process of Tongguang, Tongwei will also use big data, cloud computing and mobile internet channels to rationally optimize through Tongwei’s “Internet +” and e-commerce platform resources. All kinds of resources are allocated to meet the comprehensive needs of farmers and comprehensively improve the efficiency and efficiency of all links in the Tongwei industry chain. It can be seen that Tongwei will also promote aquaculture to a modern and high-level level while realizing its own development.
The vitality of the company comes from innovation, regardless of the size of the company. In the past 30 years, Tongwei has been at the forefront of industry innovation with its strong scientific and technological strength. For the aquaculture industry, the biggest significance of fishing and light integration is to jump out of the traditional agricultural vision and use a new logic and organization to create a commercial system that is in line with the future development direction of the water industry.
Standardized farming cracks the industry dilemma
Since 2016, both policies and regulations, as well as the development of the industry, have placed increasing demands on environmental protection. At present, in the aquaculture industry, although the pollution caused by aquatic products is relatively less than that of livestock and poultry, the situation is still not optimistic. The reservoirs feed the fish to pollute the water quality. The aquaculture wastewater in the coastal areas is directly discharged into the sea, and the dead fish are randomly discarded, causing serious pollution. At the same time, it also created conditions for the widespread epidemic of the disease.
There are many reasons for this phenomenon. One important aspect is the lack of regulation in farming, the disorderly expansion of farming, and the use of unreasonable farming methods to blindly increase the amount of farming. In the integrated fishery and light mode, with the unified farming management, all this will be solved. Under the standardized and intelligent farming mode, the farmers start from the seedlings, feed feeding, water quality management, animal health and other measures. There are corresponding supporting programs to achieve true scientific breeding and efficient breeding. While providing safe and high-quality green aquatic products to the society, the environmental and resource problems caused by the farming model will be satisfactorily resolved.
"For the integration of fishing and light, we have been groping for a few years." Wu Zongwen, the chief aquatic expert of Tongwei, said that the purpose of fishing and light integration is to obtain environmentally friendly energy, and the breeding benefits must be guaranteed. The Tongwei technical team carried out a large number of Production practice research, exploring the relationship between shading area and fish pond production, the relationship with feeding efficiency, the breeding efficiency of different types of fish, and the polyculture model of multi-fish species.
Not only that, the fish-light integrated mode provides standardized control, and also achieves environmental control, food safety is also guaranteed, and the standardization and intelligence of farming make the upgrading of fishing facilities continue to advance, thus achieving the full food safety of aquatic products. Trace back. More importantly, Tongwei can also quickly intervene in the field of aquatic product sales and open the last link of the aquaculture commercial chain through its own food sector, with its high-quality “Tongwei Fish” as its entry point.
Nowadays, Yuguang has been successfully rolled out in Jiangsu Rudong and other places. The Rudong Demonstration Base covers an area of 2,720 mu, and the first phase of the project has an installed capacity of 10MWp. It covers an area of 420 mu and has a total of four ponds. 339 acres. The base was officially connected to the grid on December 30, 2015. As of August 2016, it has generated 1,03 million kWh. The cultured species are mainly carp, South American white prawn and swimming crab. The total output of aquatic products is expected to be more than 300,000 jin. According to the plan, similar projects will be widely promoted in Jiangxi, Tianjin and other provinces and cities in the future. Yuguang has creatively integrated photovoltaic power generation with aquaculture, and realized the three harvests of fish, electricity and environmental protection, and truly realized the intensive, large-scale, scientific and intelligent farming mode. As the core operation platform of Yuguang, Tongwei will undoubtedly enter a new stage of development. What impact will the “fishing and light integration” model have on Guangdong's aquatic industry? It is also worth looking forward to.
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