Member Yang Zongyi: "Internet + Aquatic Products" will turn traditional backward sales into a fashion elite
2017.01.18
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At present, under the background of “Agriculture 4.0”, technologies such as Internet of Things, big data, cloud computing, and mobile internet are gradually being widely used in traditional aquatic products. However, due to the long-term traditional influence, this industry is still difficult to break through the bottleneck of “model big market, dirty environment”. In this regard, CPPCC member Yang Zongyi suggested that the traditional aquatic industry should take the initiative to "+ the Internet", and fresh aquatic products will become the mainstream of the industry.
Before writing the proposal, Yang Zongyi conducted an in-depth study. He told reporters that as an important hub city for aquatic products trading, Nanjing has a colorful logistics aquatic product market and a high-quality aquatic products wholesale market. However, it is undeniable that in the industry development model and even the trading model, most of the traditional aquatic products trading markets in China, including Nanjing, have a series of common problems. For example, the phenomenon of “unemployed” in wholesale retailers has become more serious. A large number of wholesale retailers in the same wholesale market have gathered, resulting in serious homogenization of aquatic products, reduced trading volume, and increasingly fierce competition among peers. The source of customers is unstable, the demand is unstable, the purchase cost is high, but the selling price is accompanied by the market, resulting in the wholesale retailer's income decreasing year by year. In some areas, except for the self-produced products, most of the aquatic products are wholesaled from the field, and through a long supply chain turnover from the supplier's supplier to the customer's customer, the industrial chain is operating at a lower efficiency, and the product is The added value is not high.
Yang Zongyi said that under the development trend of “Internet + Aquatic Products”, the freshwater e-commerce model will force the aquatic industry to accelerate the reshuffle and achieve transformation and upgrading. For example, the reshaping of the trading model, the traditional trading model must be transformed, fresh aquatic products e-commerce will be popular, from simple offline promotion to converged omni-channel marketing. To vigorously develop fresh aquatic products and e-commerce, we must first create a good development environment and provide support policies and support funds for the enterprises and entrepreneurs. Secondly, it will focus on supporting the construction of e-commerce trading platform, providing support in equipment, technology, talents, taxation, etc., and reducing the operating costs and starting costs of the enterprises. At the same time, it is necessary to encourage Nanjing local specialty products to enter the high-quality e-commerce platform to achieve marketing branding and marketization.
Yang Zongyi believes that the current problems in China's traditional aquatic products trading market have constrained the development of the aquatic products market. “A large number of wholesale retailers in the same wholesale market have gathered, resulting in serious homogenization of aquatic products, reduced trading volume, and fierce competition among competitors. Unstable source of customers, unstable demand, high purchase cost, but the price has to go with the market, resulting in wholesale The retailer's revenue is declining year by year. In addition to the self-produced products, most of the aquatic products are wholesaled from other places, and through a long supply chain turnover from the supplier's supplier to the customer's customer, the operation of the industrial chain The efficiency is low and the added value of the product is not high."
Yang Zongyi proudly said that he will also lay out the country and go abroad. "This year is the second year of the fifth five-year plan of Fuzhong Group. We will be in the other four provinces and two municipalities, Hubei, Wuhan, Zhejiang, Hangzhou, Shandong, Fujian, Tianjin, Chongqing and Europe will continue to expand our territory, bringing the five segments of the big e-commerce sector, the real estate sector, the big healthcare sector, the financial investment sector and the smart city sector to the branch and On the platform, we will really grow bigger and stronger private enterprises."
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