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Liaoning Dalian aquatic products enterprises "cross-border" food and beverage circle this road is good to go?

2016.12.23 1086

Recently, in the second floor of the central lobby, which was newly renovated in the Dalian shopping mall, two men in suits welcomed the visiting diners in front of a sushi restaurant. The Dalian consumers who visited this sushi restaurant that was officially opened yesterday may not know that the two are respectively Japan’s Gyeonggi President, Masahiro Mori, and Chairman of the Board of Directors, Mr. Wu Hougang. The store is the first sushi restaurant opened in Japan by the most famous sushi brand in Japan, and its partner is the Zhangzidao Group. The reporter learned that the ecological risks and profits of the traditional aquaculture processing industry are becoming thinner, and some Dalian aquatic products enterprises are beginning to test the water and beverage industry, from traditional food suppliers to food operators. From supplier to shareholder Dalian people who have been to Japan may notice the brand of Gyeonggi. In Japan, this is one of the top catering brands in the sales rankings. There are just over 280 sushi packages in Gyeonggi. Japan’s Gyeonggi President Morishita Yuichi told reporters that Japan’s Gyeonggi is a subsidiary of Yoshinoya, a Japanese listed company, founded in 1932. Zhangzidao has a relationship with Gyeonggi. At the beginning of 2014, Zhangzidao Group acquired 100% of Dalian Xinzhong Seafood Food Co., Ltd., a marine food processing and international trading company, for 280 million yuan. At that time, its products have covered many types of sales terminals in the Japanese market. As early as 1995, Xinzhong became a supplier to Gyeonggi, Japan, and provided a variety of seafood ingredients for Gyeonggi. Since the acquisition of Xinzhonghai in 2014, Zhangzidao has formed a supply relationship with Gyeonggi. Now, Gyeonggi enters the Chinese market, and the role of Zhangzidao has changed from a supplier to a cooperative shareholder. Previously, Zhangzidao Group has cooperated with Japan's Gyeonggi to establish Dalian Jingzizi Island Catering Co., Ltd., aiming to jointly develop the Chinese food and beverage market. It is reported that the joint venture company registered capital of 900,000 US dollars, Japan's Gyeonggi accounted for 70% of the shares, and Zhangzidao Group accounted for 30% of the shares. This is the first time that the Gyeonggi brand entered the Chinese market, and it is also the first time that the Zhangzidao Group has participated in the catering business. An interesting coincidence is that Gyeonggi has a history of 84 years, and the Hazelnut Group has a history of 58 years this year, and the first store on its site is unmatched in the sales of food in the Qingniu commercial district. Dalian Mall is undergoing its 80th anniversary celebration. These companies with "years" also make this cooperation more interesting.       I once missed Yoshinoya. Yoshinoya, the parent company of Gyeonggi, is a household name in China, and its agent in the northern market is a distributor of Hexing. “Dalian Xinzhonghai has cooperated with Yoshinoya for many years. Before Yoshinoya entered the Chinese market, it had intended to let Xinzhonghai as an agent to operate the Chinese market.” Wu Hougang revealed to reporters that there was no consideration of Xinzhonghai under the Zizi Island. When the catering operation is not the expertise of the company, it gave up this opportunity. Wu Hougang said that in this way, Dalian Fisheries Company missed it with Yoshinoya. But this time, the Zhangzidao Group did not miss the opportunity. Knowing that Gyeonggi intends to enter the Chinese market, Zhangzidao expressed the idea of ​​wishing for cooperation, and the reporter also learned that based on the quality trust of the supplier for many years of cooperation, Gyeonggi did not propose any cost requirements for brand use. On the contrary, considering the influence of the Zizi Island brand in China, the storefronts of the two sides have adopted the dual brands of Gyeonggi and Zhangzidao. Aquatic enterprises enter the dining and find the way From the supplier to the shareholders, the Zhangzidao Group has a industry depth to explore after entering the catering industry. The reporter learned that, including Dalian aquatic products enterprises, the domestic aquatic industry is currently mainly in the form of farming and processing, mainly through the provision of raw materials for catering enterprises to obtain profits. However, as the consumption power and pattern of domestic and foreign markets continue to change, it is more and more difficult to make profits by circulation alone. And the farming industry itself faces unpredictable natural and ecological risks. Therefore, reducing the proportion of farming and processing in the entire sales has become a problem that many Dalian aquatic companies are thinking about. Dining is one of the directions for these structural adjustments. “A decade ago, the proportion of farming in sales was 90%, and it has gradually dropped to 40%.” Wu Hougang said that at present, the breeding, processing and trade have formed a ratio of 4:3:3, and the future will pass the catering industry. The launch of the Zhangzidao Group's trade and sales category has increased. The reporter also learned that Dalian also has other aquatic companies such as Tianzheng and Asian fishing port, which have already started investment in the catering industry, opened terminal catering stores, and even several companies to open stores, and such catering companies such as Wanbao Seafood. There has also been a phenomenon of investing in sea cucumber farming. It is not difficult to find that short channels from production to food and beverage outlets are receiving attention. However, the reporter also found that there are successful experiences in this, but there are also many cases of failing to close the store. The industry believes that the operation of food and beverage stores is completely different from traditional aquaculture processing. The professional requirements for catering management capabilities are very high. If aquaculture companies want to develop in this area, they still need to hire a professional team to operate or directly adopt a model of cooperation with professional brands. .

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Rizhao promotes the construction of marine granaries. In 2020, the total value of aquatic products will reach 45.9 billion yuan.

2016.12.23 978

On the 20th, the press conference to interpret the implementation of Rizhao City's implementation of the “marine granary” construction was held in Rizhao City Convention and Exhibition Center. Rizhao will build an important aquatic aquaculture and breeding base, aquaculture processing and logistics center and the national and provincial famous Recreational fishery demonstration base. By 2020, the total output of aquatic products in Rizhao City will reach 630,000 tons, and the total output value of the aquaculture industry will reach 45.9 billion yuan. At the press conference, the relevant person in charge of the Rizhao City Ocean and Fisheries Bureau, "Implementation Opinions of the Rizhao City People's Government Office on Promoting the Construction of the "Sea Granary", was introduced. The "Opinions" on the basic conditions of Rizhao City, the status quo of industrial development and The problems faced were analyzed in depth, the overall thinking was determined, the main objectives and tasks of the future “marine granary” construction in Rizhao City were clarified, and the five leading industries, four major projects, five major guarantee systems, and 67 development planning projects were accelerated. Efforts will be made to transform Rizhao City into a strong city of modern fisheries, enhance the security of food security, and safeguard national food security. Up to now, Rizhao City has won 11 provincial-level artificial reef (marine farmland) construction projects, with a sea area of ​​about 961 hectares, and provincial-level support funds of 50.5 million yuan; has completed Lushan, Wanbao Huangjiatang Bay, Taigong Island, Liujiawan and other six workers and fish reef projects, the area of ​​the reef area reached 511 hectares, a total of 725,000 empty squares of reefs. There have been breakthroughs in offshore fishing. At present, three foreign companies have registered in the Rizhao City Oceanic Fisheries Company, and 14 ocean-going fishing boats have settled in Rizhao. Two of them have been produced in the sea, four are in the process of completing the relevant procedures, and eight offshore fishing nets have been approved for agriculture. The approval of the Ministry is stepping up construction. Modern fishery construction has steadily advanced. It has planned three-dimensional aquaculture areas of three areas and 640,000 mu, and advocated multi-level ecological three-dimensional breeding mode of sea surface, sea body and seabed. The bottom breeding has exceeded 30,000 mu, and the experiment promoted asparagus, wakame, sarcophagus and kelp. New breeds such as thick-shelled mussels. The fishery resources restoration operation was continuously implemented. During the “Twelfth Five-Year Plan” period, a total investment of 71.34 million yuan was used to proliferate and release 1,584 million tails of Chinese prawns, big bamboo carp, Xi Shi tongue and black carp, and the fishery resources were effectively restored.

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China's top 30 group meal into the Guolian Aquatic Products

2016.12.23 994

On December 18th, 2016, the China Catering Association Group Committee organized the top 30 enterprises in the Chinese group food industry and experts in the group food industry, and entered the Zhanjiang Guolian Aquatic Products together. Li Yaguang, vice president of the China Catering Association, said: In recent years, mass consumption has become the new normal of consumption. The catering industry has shown rapid development of the group meal format. It is a huge market with a scale of 700 billion, accounting for 20% of the catering industry. 50% of the lunch market. The rapid development of the group meal industry has also encountered problems that cannot be ignored: high labor costs, strong bargaining power of the demand side, low brand power, low profit, industry integration period, mergers and acquisitions integration, strategic alliances and deep-seated subdivision for the future The main trend of competition. Li Zhong, chairman of Guolian Aquatic Products, pointed out that the Internet information age has brought about a new mode of group meal management. Under the premise of ensuring food safety and no accidents, the core problem of the group meal industry is to solve product innovation and diversification of business portfolio. Kitchen management issues. As a provider of quality aquatic products, Guolian Aquatic has always provided human health food as a corporate vision since its establishment, and has the ability to provide professional solutions for the group food industry. Chen Han, general manager of Guolian Group, said that as a benchmarking enterprise in the domestic aquatic industry, Guolian Aquatic Products is very concerned about the new normal of the catering industry in the process of transformation and upgrading, and will provide an effective solution for the healthy development of the group food industry in the future. According to reports, Guolian Aquatic Products attaches great importance to product research and development, and invests a large amount of manpower, material resources and financial resources to support the application and innovation of dishes, dishes and cuisines. At present, the company's R&D system includes Zhanjiang Guolian Headquarters R&D Center and Guolian Shanghai. R & D center, and the upcoming "National Union Catering Masters Advisory Group" R & D system. The company's sound, sensitive and fast R&D system can continuously provide customers with the necessary "kitchen industrialized new products", while also providing specialization such as cost control, stable quality, convenient use, and no raw material season. Solution and "one to one" service. In addition, the “Ocean Ranch” of Guolian Aquatic Products is equipped with the internationally leading deep sea anti-wind wave cages. The raw materials of groupers and golden carp produced by Guolian are produced from this pure water-like natural environment. The person in charge of the group meal enterprise is immersed in the situation, and highly praises the high quality and traceability of the raw material quality and industrial chain (self-cultivation, breeding, fishing, processing) produced by Guolian.

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Intensive research on high-quality enterprises in the group meal

2016.12.23 1006

Recently, the China Catering Association Group Committee organized the top 30 enterprises in the Chinese group food industry and experts in the group food industry, and entered the Zhanjiang Guolian Aquatic Products Co., Ltd. (9.81, -0.280, -2.78%) Co., Ltd. Li Yaguang, vice president of the China Catering Association, said that the group meal industry is a huge market with a scale of 700 billion, accounting for 20% of the catering industry and 50% of the lunch market. The rapid development of the group food industry has also encountered problems that cannot be ignored, such as high labor costs, strong bargaining power of demanders, low brand power, low profits, mergers and acquisitions, strategic alliances and deep-seated subdivisions, which have become the main trend of future competition. . Li Zhong, chairman of Guolian Aquatic Products, pointed out that the Internet information age has brought about a new mode of group meal management. Under the premise of ensuring food safety and no accidents, the core problem of the group meal industry is to solve product innovation and diversification of business portfolio. Kitchen management issues. As a provider of quality aquatic products, Guolian Aquatic has the ability to provide professional solutions for the group food industry. According to reports, the company's current research and development system includes - Zhanjiang Guolian Headquarters R & D Center, Guolian Shanghai R & D Center, and the forthcoming "National Union Catering Masters Advisory Group" R & D system, to effectively provide customers and consumers with local taste, pay attention to health quality New categories that can be iterated quickly. The guests gave high praise to the high quality and traceability of the raw material quality and industrial chain (self-cultivation, breeding, fishing, processing) produced by Guolian, and believed that the League of Nations met the demands of the group food industry for upstream raw materials enterprises, and some enterprises Advised the Guolian marketing team on raw material prices, R&D services, and supply capabilities.

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US media attacked Chinese aquaculture for abuse of antibiotics, saying that it is in control of Chinese companies exporting poisonous shrimps

2016.12.23 1001

On December 15, 2016, Bloomberg News published an article to re-submit the antibiotic residue problem of shrimp to the public. The article reveals the inside story of some transactions: a large number of Chinese-fed “drug-disabled” shrimps are “illegally” sold to the United States via Malaysia. China's aquaculture production accounts for 60% of the world's total. According to the 2013 report, in the Pearl River Delta region alone, Chinese scholars estimate that there are 193 tons of antibiotics used in the breeding industry every day. Bloomberg said, "The Chinese government is clearly aware that the antibiotic problem is out of control." China has found the highest rate of bacterial resistance in the world, 42-83% of the extended-spectrum β-lactamase produced by drug-resistant bacteria in healthy humans. This substance is capable of decomposing penicillin and its derivatives. Among the aquatic products sampled in Shanghai, 43% of Salmonella have more than two anti-drug resistance genes. In 2004, the US Department of Commerce launched an “anti-dumping tax” on Chinese aquatic products, and all American shrimps were forced to impose a 112% tax. Since the fall of 2006, the US Food and Drug Administration (FDA) has intensified the inspection of imported aquatic products. Nearly a quarter of the sampled samples have illicit drug residues. Although the source of a large number of unqualified products is marked as Malaysia, the key point of the incident is that the US has mastered the confessions of several involved enterprises, and the Chinese enterprises have become the biggest suspects. Blue Archipelago, Malaysia's largest aquatic state-owned company, said that in 2015, Malaysia's shrimp production was 32,000 tons, about 18,000 tons were consumed locally, and another 12,000 tons were sold to Singapore. In the same year, the US Department of Agriculture data showed that Malaysia's shrimp exports to the United States exceeded 20,000 tons. Obviously, not all prawns exported from Malaysia are produced locally. In fact, Malaysia plays the role of “re-export”. A Chinese-American middleman (now sentenced by the US for three years) confessed to the blackout of the transaction: many shrimps were shipped from China, but they were labeled with Malay local production, and then sold to the United States through a US Texas company, American Fisheries. So, it managed to escape the tax of 38 million US dollars. A number of “shell companies” registered in Malaysia are engaged in the import and export of shrimps, just to blind the supervision of the US government. In addition, the case also involved a Chinese state-owned enterprise. Although the US policy of adding anti-dumping duties to China has been implemented for nine months, in 2005, former senior executives of China's state-owned SOAP Group decided to invest in a new joint venture to focus on the shrimp export business. Guangzhou Lingshan Aquatic Products Co., Ltd. is responsible for the acquisition of packaged shrimp products in the Pearl River Delta region. Although the company had advanced drug testing equipment at the time, many "antibiotic-contaminated" products entered the company's warehouse. Two-thirds of the products were re-exported through Malaysia and taken over by the Texas company to the United States. A former senior executive of Guangzhou Lingshan Aquatic Products revealed to Bloomberg. How are Chinese products labelled on the Malaysian origin? The article pointed out that the local production certification of Malaysia is issued by the Ministry of Commerce of Penang, Malaysia. Mr. Mohd Noordin Ismail has worked in the Malay Ministry of Commerce for 40 years and Malaysia is responsible for the issuance of export commodities. According to him, the procedure for issuing documents is based solely on the integrity of the company, which is signed and sealed on the assumption that the documents provided by all merchants are authentic. And he himself has not actually done a verification of authenticity. The article mentioned that the production address of Malaysia's exported aquatic products is also wrong. According to the address provided on the label file, some areas are large residential houses without any breeding ponds or fishing facilities; some addresses marked as shrimp ponds cannot see the water surface image on Google Maps at all. How did the shrimp product shipped out of Malaysia to the United States? The American Fisheries account book of the Texas company responsible for receiving the goods in the United States did not have a business transaction record with the Malaysian Transportation Company, which denied its illegal re-export of shrimp products from Malaysia. However, the legal documents revealed that the company’s Chinese-born president had sent a cheque to YZ Marine (Malaysia Cargo) privately. American Fisheries acknowledges that its project operating capital is provided by the Chinese. Due to the lack of a legal long-term work visa, the company's Chinese employees only stay in the United States for three months at a time. When the visa is valid, they send new employees from China to the United States to take over their predecessors. In response to this incident, the Southern Shrimp Alliance, a US shrimp trade organization, commented that the US market is flooded with a variety of counterfeit labels of aquatic products: “Too many channels allow import and export businesses to evade US law regulation, like American Fisheries. This model can be used flexibly, and repackaging the shell company makes it reasonable and legal. Even if all Malaysian exporters are listed on the “warning list”, it will not solve the problem, and expanding the FDA inspectors will not help.”

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