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Privately funded re-investment exclusive research on Guolian Aquatic Products

2016.12.23 1010

1. The main driver of the company's export business growth? First of all, the renminbi continued to depreciate against the US dollar, which brought long-term competitiveness to the export business of Guolian Aquatic Products (9.81 -2.78%, BUY) and directly generated certain exchange gains. Second, the impact of the US FDA's implementation of cabinet deductions on company shrimp products was eliminated this year. Third, the recovery of the US consumer (Aiji, Net, Information) market has led to a certain rebound in prices of shrimp and other products compared to last year. 2. The introduction of the company's export team? Through long negotiations, the company introduced a 12-person shrimp sales team from National Fish in October this year, and successfully integrated into the company's wholly-owned subsidiary US SSC Company, the team's customer resources are concentrated in large chain restaurants and supermarkets. enterprise. The introduction of this team is a powerful complement to the existing sales operations in the United States, strengthening SSC's strengths in the nationwide chain of restaurants and supermarkets, and extending the company's North American operations to the mainstream US white market. At the same time, large-scale chain restaurants and supermarkets generally provide annual orders, and have high requirements for service and product quality, and greater profit margins, which will help the company better arrange raw material procurement and production plans and improve the overall profitability of the company. At present, the team has successfully developed a number of large-scale North American food distributors and supermarket customers, and the business development momentum is good. 3. The main opportunities facing the company's domestic sales? First, domestic consumption upgrades will further promote changes in the structure of food consumption demand. The innovative application of seafood ingredients in mainstream cuisine such as Sichuan cuisine, and the increasing demand for convenience of food by end consumers and catering companies will bring a lot of new market opportunities. Especially in the 100 billion-level market of shrimp industry, there is no real market leader yet, and more than 80% of the products of Guolian Aquatic Products are shrimp products, and the future development prospect is broad. Second, the introduction of the new Food Safety Law has led to a further increase in food quality requirements for large catering companies such as Pizza Hut, Wal-Mart and Haidilao, which will help Guolian Aquatic Products to take advantage of product development, quality control and supply chain management. Third, the policy of reforming the camp will enable taxpayers in the catering industry to deduct the amount of output tax by obtaining a VAT deduction certificate. Catering enterprises will give priority to formal channels when purchasing ingredients, which will help the League of Nations to further develop the mainstream of catering. channel. 4. What are the development highlights of the domestic sales business this year? First of all, the company's domestic sales business has optimized the existing product structure according to the Group's strategy, and has greatly improved the product category and product development depth. It has carried out in-depth research and development and redesign of butterfly shrimp products, and adjusted the pricing strategy accordingly. The revenue scale and profit margin have increased steadily. Secondly, the company has optimized the channels, and the proportion of high-quality customers such as large catering enterprises and chain stores has continued to grow. Third, the company's deep cultivation in Yum! and e-commerce business has achieved results, and the sales revenue has increased significantly year-on-year. 5. What is the latest development of shrimp farming planting projects? Part of the farming technology and equipment required for the industrialized breeding project has been successfully applied in the existing shrimp farming business. The success rate of the company's first two shrimp farming is 100%. In the latest situation, the intermediate cultivation workshop for factory farming has been completed and put into use, and the first phase of seedlings has begun. The shrimp farming workshop is about to be completed and is expected to be delivered in the near future. 6. The next stage of the company's layout plan in the upstream of the industry chain? At present, the company has invested a lot of resources and energy in the field of aquaculture. In the future, after considering the success of the first phase of factory farming, it will replicate the model in the vicinity of the core markets such as Beishangshen, and expand the scale of factory farming. At the same time, the company is currently looking for suitable investment and cooperation opportunities in shrimp farming, processing and other Southeast Asian countries such as Brunei, India, Vietnam and Myanmar.

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More than 20 years of persistence and focus, fresh aquatic leader

2016.12.23 963

The leader of the fresh aquatic products industry. The first president of the Fresh Aquatic Products Committee of the National Federation of Industry and Commerce, and the Chairman and CEO of Guangdong Chaohui Aquatic Products Distribution Co., Ltd. Wu Yuanchao Since the 1990s, he began to make seafood water. He opened the stalls in the First Road, Haiyin Bridge and Huangsha Market. Wu Yuanchao told the media that his accumulated experience and experience in the past 20 years have made him think a lot in recent years: I have been a self-employed person for decades. I feel that this industry has reached the bottleneck of development. The market is dominated by individual stalls, and the operation is lacking in honesty, many short-selling and short-selling behaviors, and the development of fresh aquatic products in the seafood industry. For so many years, Guangdong is a big province of aquatic products. There is still no good brand. Many people are doing business with the mentality of doing business. Today, earning a little money will not be done tomorrow, and there is no reason for the industry. Some industries only deal with brands, such as Some companies in Zhanjiang have no fresh brands." Compared with other industries, most of the fisheries industry and seafood industry are driven by the wholesale market to drive product distribution and customer flow, relying heavily on the operating mode of the stalls, which are mainly based on sales, and the information asymmetry between the producers of the origin and the dealers in the circulation market. The intermediate link labor, capital and other resources are very serious, and various negative news such as “unscrupulous traders” and “dropped seafood” in the background of the aquatic product wholesale market have occurred. On the other hand, the establishment and improvement of the brand requires long-term accumulation and capital investment. For the backward aquatic industry, although there have been a large number of cross-border in recent years, and to a certain extent, the industry is moving towards branding, but there are There are still not many companies and individuals with brand awareness. "You ask me why I want to do Chaohui aquatic products? First, many traditional wholesalers are not operating in good faith; second, the channel, the catering industry is difficult to purchase, the product is depleted, the product lacks safety guarantee, and the comprehensive procurement cost is high; The rigid demand in the market is increasing. The catering enterprises, chain stores, institutional canteens, large-scale communities and individual salespeople all have rigid procurement needs. The fourth is due to the old concept of traditional operators, the backward business model and the threshold of many technologies. There are basically no enterprises in the country that can achieve full range of distribution.” For these reasons, Wu Yuanchao founded Chaohui Aquatic Products in May 2014. He said to the seafood guide that Chaohui Aquatic Products is a breakthrough in the business management model based on sales. Unnecessary intermediate circulation links and distribution channels to minimize the loss rate, operating costs and operating hours of fresh aquatic products. Reduce intermediate links, resist unspoken rules, choose like-minded customers to buy fresh aquatic products, and then sell them. If you follow previous experience, it is not difficult for Wu Yuanchao, who has been in business for more than 20 years. However, this time seems to be somewhat different. The seemingly calm traditional catering procurement channel hides many people's feelings and interests. Wu Yuanchao revealed to the seafood guide that a large local catering company in Guangdong directly requested to ask for rebates and rebates. Strict words refused. “Traditional channel providers are mixed with some unclear reasons, such as price and relationship. Connecting with some hotels, even if the products are good, you can go to the chairman and go to the buyer. They have their own interest chain. You When they enter, they have no interest. We originally wanted to get rid of the middle link. If we continue to do so, we will go back (development), so we now choose customers to choose like-minded customers, and we can’t meet our requirements. No cooperation." Wu Yuanchao said that at least at this point, the tides must be strong. The strength at the moment is not a bad thing for Chaohui aquatic products. Wu Yuanchao introduced to the seafood guide. It has only been established for 2 years since the establishment of Chaohui Aquatic Products. It has accumulated a number of stable and high-quality customers, including Jinghua Hotel, Clifford Group, Peninsula Hotel, Harbour City, and National Feast. "We are now competing for good products and sub-products. There is not much profit. We have some pressure to connect with traditional channels. But now we are slowly opening up, and customers are very recognized by us. In fact, customers are not the cheapest. Products, they need the most suitable products." Wu Yuanchao laughed. According to Wu Yuanchao, the media revealed that Chaohui Aquatic Products may extend to aquatic products, B2C, O2O and other directions in the relatively successful B2B mode. “The online is still exploring. After so many years of internal cultivation, we want to do O2O town thousand stores and offline B2C experience stores, and adopt regional cooperation with the offline stores. At the same time, we also have dozens of micro-business groups. We have already started online in Zhaoqing, not only online, but also offline retail." "We just want to build a good brand, do catering supply, do distribution, connect upstream and downstream, attach some information services such as quotations, products, etc. Our aim is to do professional things at low prices and low profits." Mr. Wu Yuanchao has been focusing on fresh aquatic products for more than 20 years. He has rich market experience and a keen strategic vision. He has continuous successful experience in the production and operation of the whole series of fresh aquatic products, aquatic product properties, holding technology and aquatic product transportation mode. He has contributed to China's fresh aquatic products industry and has been fully recognized by the National Federation of Industry and Commerce, the relevant leaders of the provincial and municipal marine and fisheries departments, and is currently one of the leading figures in the field of fresh aquatic products in the country! Mr. Wu Yuanchao's lifelong wish is to let more high-quality, safe and healthy fresh aquatic products enter thousands of households! Main achievement On May 26, 2014, Mr. Wu Yuanchao founded Guangdong Chaohui Aquatic Products Distribution Co., Ltd., which is the first one-stop, full-series distribution enterprise of fresh aquatic products in China. With a total investment of several hundred million yuan and an area of ​​8,000 mu, it is the largest aquatic product distribution company in China today. The Chaohui Aquatic Team is a special team of technicians with many years of experience in aquatic products and expertise, as well as a technical team with many years of experience and expertise in the Internet. The current operating sources are produced from non-polluted sea areas or in line with national safe production standards breeding bases, with a wide variety and a wide variety. On June 12, 2016, approved by the National Federation of Industry and Commerce, Mr. Wu Yuanchao was appointed as the first president of the Fresh Aquatic Products Committee of the National Federation of Industry and Commerce Aquatic Industry Chamber of Commerce, and Guangdong Chaohui Aquatic Products Distribution Co., Ltd. became the president unit. On December 9, 2016, the National Federation of Industry and Commerce Aquatic Industry Chamber of Commerce Fresh Aquatic Products Professional Committee was established in Foshan, Guangdong. Tian Quanhai, President of the National Federation of Industry and Commerce Water Industry Chamber of Commerce, Yin Qizhong, Honorary President, Leader of the Guangdong Ocean and Fisheries Department, He Qiurong, Deputy Director of the Agricultural Products Market Supervision Department of the Guangdong Food and Drug Administration, Mr. Qi Feng, Chairman of the Asia Pacific Hotel Association, CCTV Mr. Johnson, the famous Chinese foodie on the tip of the tongue, Guangdong Aquatic Products Circulation and Processing Association, Guangdong Aquatic Chamber of Commerce, provincial and municipal agricultural bureau leaders, leaders and representatives of many chambers of commerce and associations in various provinces and cities, representatives of aquatic enterprises and catering industry, Invited guests, the news gathered a total of more than 1,200 people to celebrate the establishment of the Fresh Aquatic Professional Committee. On December 15, 2016, Mr. Wu Yuanchao prepared Chaozhou Aquatic Products to become a listed company, which provided financial support for the company's accelerated development and expansion. The company integrated more resources through the capital market, introduced talents through listing, standardized operations, management level, etc. The aspect has been greatly improved.

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Shanghai Customs cracked 250 million yuan of seafood smuggling and reviewed the ups and downs of the aquatic industry

2016.12.05 1006

Reporter Cai Yanhong "Legal Daily" reporter learned from Shanghai Customs on November 30 that the customs cracked a 250 million yuan seafood smuggling case and seized 3,000 tons of high-grade frozen seafood such as peony shrimp, lobster and snow crab. The succulent and flexible peony shrimp is an indispensable food in raw food. In April 2015, Shanghai Customs found in the monitoring and analysis of port import data that the price of Canadian frozen peony shrimp, which was reported by two companies at the Shanghai port, was significantly lower, and there was suspicion of smuggling. To this end, the Shanghai Customs Anti-smuggling Bureau first locked the suspected enterprises to initiate investigations. The investigation found that the behind-the-scenes bosses of the two suspected companies were one person - He. The case-handling personnel used He Mou as a breakthrough point. After a difficult investigation and evidence collection, they clarified the context of their smuggling of seafood. As of October this year, nine suspects involved in the case have been defamed and ruined the smuggling seafood gang. The Customs anti-smuggling police found in the investigation that He Mou Company not only smuggled seafood at the Shanghai port, but also smuggled similar products at the Guangxi Port. At the Guangxi Port, He Mou entrusted a local smuggling criminal gang to dispose of the frozen seafood shipped to Vietnam, allowing the peasants to move into the country and then distribute them by domestic transportation companies. The average annual temperature in Guangxi is around 20 degrees Celsius. The “ant moving house” of the border people uses ordinary cars, which means that frozen seafood has to undergo at least 2-3 hours of cold chain transportation during the smuggling process. Therefore, in the frozen seafood seized in Guangxi, there are various degrees of damage, color change, and poor quality of the package. At the Shanghai port, two of He’s involved companies smuggled by underreporting prices. The import price of normal peony shrimp in Shanghai is 28 to 38 US dollars per kilogram, and the price declared by Hemou to the customs is only 5-8 US dollars per kilogram, and the understatement is as low as 20-30 dollars. In particular, seafood smuggling has also led to the phenomenon of “bad money driving out good money”. According to the data, in 2014, Hemou smuggled more than 220 tons of imported frozen peony shrimp from Guangxi Port through the pseudo-report trade method. Its main sales area is in Jiangsu, Zhejiang and Shanghai, while the frozen peony shrimp imported by formal enterprises at Shanghai Port has only 80 tons. . Shanghai Aquatic Group Corporation is a large-scale aquatic enterprise. Due to the impact of smuggling peony shrimp, enterprises have to “cut love” this business. "The market price of peony shrimp has changed frequently. Sometimes the price is too low to imagine. We can only stop this business." Tang Wenhua, the company's vice president, said very helplessly. The impact of smuggling on the market for peony shrimp and even the entire imported seafood market is evident. At present, the case has been transferred to the procuratorate for entry into the stage of review and prosecution. In the last month of 2016, let's review the seafood smuggling cases that this year's customs cracked. 2016.01 Huangpu Customs successfully seized 596 million yuan of smuggled frozen seafood products, arrested 20 suspects, and seized about 8 tons of frozen seafood on the spot; 2016.04 Qingdao Customs cracked a series of smuggling of frozen water products, destroying three suspected smuggled frozen water products gangs, and initially estimated 30,000 tons of smuggled frozen water products, with a case value of about 460 million yuan; 2016.07 Chongqing Customs launched a special campaign against smuggling of frozen products, destroying three suspected smuggled frozen gangs, and initially verifying more than 7,000 tons of smuggled frozen goods involved in the case, with a case value of more than 200 million yuan; Same month The Fangchenggang Intermediate People's Court of Guangxi held a trial of a smuggling of frozen goods from Vietnam. Four defendants were sentenced to a smuggling ban on importing and exporting goods and articles by smuggling foreign countries into the country by smuggling 3,295 tons of frozen goods abroad. The sentences vary from 4 to 10 years, and the fines range from 50,000 to 500,000 yuan; 2016.08 Dalian Guangzhou Sea broke the 1.5 billion yuan smuggling case, arrested 18 criminal suspects, and destroyed 4 smuggled frozen gangs, and seized 1,340 tons of frozen products suspected of smuggling imports; Same month Qingdao Customs seized a major case of seafood smuggling, involving a total amount of 230 million yuan, smuggling more than 5,000 tons of high-end seafood such as king crab; 2016.09 Shenzhen Haihai seized 2 cases of imported smuggled high-end seafood before the Mid-Autumn Festival, and seized 570 kilograms of geoduck and 154 kilograms of lobster; Same month Shenzhen Futian Port intercepted 7 tons of smuggled seafood, mainly lobster, abalone and geoduck. These cases are compiled from the network, but I am afraid this is just the tip of the iceberg. There are no valid documents such as “Inspection and Quarantine Health Permit” for smuggling seafood, and the quality is worrying. There is a huge hidden danger to national health and safety. In addition, the price of smuggled seafood is very low, and there is a phenomenon of “bad money driving out good money”, which disrupts market order. The Chinese government has also made great efforts to crack down on the smuggling of frozen seafood. At the beginning of this year, the National Customs deployed a special joint action of “Guomen Lijian 2016” to intensify efforts to crack down on smuggling and create a favorable environment for economic development.

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China's aquatic products enterprises need to be transformed and upgraded

2016.12.05 1015

With the improvement of living standards, people's consumption habits have also undergone no small changes. Aquatic products are widely used by people for their color, aroma, high protein and low fat. However, recently, some supermarkets in Beijing have set off a "live fish missing" incident. Since then, news about water pollution, malachite green and so on have also gone. The Beijing Food and Drug Administration responded on the evening of November 23 that some supermarkets have stopped selling freshwater live fish as an independent act. Beijing has never issued a notice to stop selling freshwater live fish. The rumors of pollution are not credible. In this regard, some insiders pointed out that this is actually related to the leakage of special inspections of aquatic products by the State Food and Drug Administration, causing some operators to evade inspection. Whatever the reason, the "live fish disappearance" incident has occurred, but it is impossible to ignore that there are indeed some problems in China's aquatic product market. The transformation and upgrading of the industry should also start from the perspective of many people in the industry. Strengthening supervision "Determining civil strife" “Currently, China’s aquatic product production is growing at an average rate of around 5% per year, and has ranked first in the world for 25 consecutive years. The total annual output is about 70 million tons, of which sea and fresh water each account for half. The processing scale and technology of the products are also the world's leading." Professor Li Jianrong, deputy president of Bohai University and director of the National and Local Joint Engineering Research Center for Fresh Agricultural Products Storage and Safety Control Technology, introduced in an interview with the reporter of China Sankei Shimbun. Looking at China's aquatic products enterprises, Li Jianrong also pointed out that in recent years, the scale of large-scale aquatic products enterprises has become larger and larger, while the number of small and medium-sized enterprises has been closed. This is mainly reflected in the increase in the total output of aquatic products, the decrease in the number of enterprises, and the increasing concentration. The transformation and upgrading is an urgent problem facing enterprises. In terms of sales of aquatic products, “In recent years, the proportion of China’s aquatic products exports has been decreasing year by year, and the proportion of domestic sales has increased. Therefore, how to open the aquatic products enterprises, especially the exporting aquatic products enterprises, as soon as possible. In the domestic market, the development of aquatic products suitable for the tastes and habits of Chinese consumers has become a priority." He stressed that this is also a major turning point in the industry. In addition, the aquaculture production of the whole aquaculture industry is increasing year by year, and the catching volume is decreasing. The farming volume accounts for more than 70% of the current aquatic products. In this regard, Li Jianrong proposed that this will easily lead to security problems. First of all, the intensive culture environment is easy to cause disease transmission, and the use of drugs to fight disease will cause safety hazards. Secondly, water and metal pollution cause heavy metal products to exceed the standard; at the same time, offshore environmental pollution is intensified, organic matter is increased, and pathogenic microorganisms are increased. Security issues are also urgently needed to be resolved. Previously, the media had repeatedly exposed some aquaculture companies to increase the survival rate of aquatic products, prolong the survival time, use malachite green or other illegal drugs. Not only that, from the food sampling information previously announced by the Beijing Food and Drug Administration, a public notice in early November showed that among the 33 unqualified products, fresh seafood accounted for 8 and freshwater fish accounted for about 4. The reasons for the non-conformity include the excessive concentration of enrofloxacin, the detection of non-edible material malachite green, and the cadmium content exceeding the standard. According to the introduction of Zhongren Puhua researcher Ji Renpeng, the circulation of aquatic products has to go through many links such as farming farmers, aquatic products companies, wholesale markets and retail terminals. In fact, the fry from the breeding, circulation to the market, there may be problems in every link. There are many nodes in the chain, and there are many nodes that may cause problems. The quality and safety of aquatic products is related to the health and food safety of consumers. It involves many aspects such as the production, breeding and circulation of input products, and is also affected by factors such as transportation and preservation environment. If the regulatory authorities only conduct quality inspections from the breeding sector, it is difficult to guarantee the safety standards of products circulating in the market. In an interview with the reporter of China Sankei Shimbun, Wei Renpeng emphasized that “in fact, there are many hidden dangers in the holdings. Therefore, strengthening the supervision of aquatic products is the only way for industrial upgrading.” It is reported that the second-hand supply market of small and medium-sized aquatic products accounts for 40% of the entire aquatic product wholesale market, and most of the supply of retailers of the freshwater products of the entity is also from the wholesale market. In the view of Wei Renpeng, “intermediate links are also difficult to guarantee the safety of product quality. The regulatory policy should also focus on strengthening the quality supervision of the wholesale market. This will not only help stabilize the growing demand in the retail market, but also guarantee upstream products. The supply is sufficient and safe, so that supervision can be implemented in all aspects." However, some people in the industry have put forward different views. The industry insider, who asked not to be named, said in an interview with the China Sankei Shimbun News that strengthening supervision should be moved to the source, that is, to supervise the aquaculture end. The concept of law enforcement of the Food Safety Law, which is currently dominated by the Food and Drug Administration System, is still quite different from the concept of the Agricultural Products Quality and Safety Law led by the agricultural sector. Source regulation in the agricultural sector, and the idea of ​​a combination of production and management may be a big challenge. ” He also said that aquaculture belongs to the agricultural production sector and is regulated by the agricultural sector. The aquatic products are regulated by the food and drug regulatory authorities until the circulation phase. Aquatic products are generally agricultural products, and production is regulated in accordance with the Agricultural Products Quality and Safety Law. However, the purpose of this law is to advance industry and safety. This will actually cause some problems. “The functional departments may be ignorant or disregard for safety due to industrial promotion, which causes problems in the safety supervision of aquatic products. The sampling inspection system currently implemented by the food and drug supervision department is actually supervising the aquatic products entering the market. Afterthought and lag," he admitted. Multi-party assistance to help the industry transformation and upgrading Strengthening the government's supervision work to promote the transformation and upgrading of the aquaculture industry is indispensable, but in the eyes of the above-mentioned insiders, it is also necessary to mobilize social forces to monitor illegal activities against the aquatic products market. In developed regions such as Shenzhen, there are some professional counterfeiters, because the government has set up high rewards to report food safety violations, and can mobilize the power of consumers to achieve social co-governance. In addition to promoting the upgrading of the aquaculture industry through the supervision of various parties, he also proposed that “there is a phenomenon of “returning to the ancestor” in the marketization of agricultural products. People will think that returning to the original ecological clean soil, applying organic fertilizer, etc. The civilizations of the ancestors of the human ancestors that have been inherited for thousands of years are worthy of admiration. Such movements seem to be rare in the aquatic industry and may be related to the greater regional nature of aquatic products. For example, more food is eaten in coastal cities in the south. However, it is impossible to form a national food culture. Therefore, the trend of aquatic products advocating green nature does not appear as the phenomenon of “returning to the ancestors” like the more popular agricultural products such as vegetables and fruits.” He believes that the merchants who carefully cultivate the aquatic products may be differentiated in the market. Drawing on the above ideas, we will produce clean aquatic products to achieve better economic benefits. In this regard, Li Jianrong pointed out that in the aspect of aquaculture, a green farming model should be promoted. At the same time, he also believes that in processing, the comprehensive utilization of fish head, fish skin, fish bones, fish viscera and other waste materials should be the focus of future research. He further explained, “With the rapid growth of aquatic product processing capacity, its by-products are gradually increasing. These scraps are usually used as feed after simple treatment or directly discarded as waste. This will not only cause waste of resources, but also It will cause environmental pollution." Therefore, for the waste produced by the processing of aquatic products, it can be used for high-value comprehensive utilization by enzyme technology, thermal reaction technology, ultra-fine pulverization technology, etc., and processed into aquatic protein base, seafood seasoning, natural calcium. Enhancers and high-calcium fish sausages and other products can produce good economic and social benefits. At the same time, aquaculture processing companies must increase the automation of their production, increase labor productivity and reduce costs. Li Jianrong pointed out that the processing of aquatic products is different from the processing of other foods, such as meat products. The individual fish is large and small, and the structure is complex. It is very difficult to use mechanization completely, so how to improve the mechanization and automation of production. It is another problem to be overcome in the future. In addition, “Enterprises can also take the branding route and minimize the circulation in the middle. They can directly establish direct connection with catering and supermarket chains. Reduce the circulation, from the breeding links, circulation links, to the market, gradually form fixed-point production, fixed-point circulation, The process of fixed-point sales, thus forming a relatively good industry development trend." said Wing Yanpeng. Especially worth mentioning is that nowadays, after 90s and 00, they basically don't know how to kill fish, and killing live fish on the spot is also dirty, which is not conducive to environmental protection. In this regard, Li Jianrong said frankly that the proportion of the live fish market in the future may decline year by year, especially in major cities such as Beijing, Shanghai and Hangzhou. In the future, we will, like developed countries, the proportion of frozen and fresh-keeping fish in the market. Will increase year by year. Wei Renpeng proposed that it is also possible to vigorously develop fresh processing, breed and process aquaculture species, and improve the organization and scale of aquaculture production through “live with fresh”, “fresh words” and “culture for the market”. And the degree of standardization of products, together with e-commerce to solve bottlenecks in development.

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